Making a Brand

Michael Jackson album release perfectly executed

A media buy is a challenging task when clients demand their campaigns to be in a highly visible market. New York's Times Square area holds historically the most tourist trafficked area in the world. Premium media pricing goes along with this data. Globol Spin has conducted several big campaigns over the years in Time Square and that gives our ...

Trademark – first important step to branding

A registered trademark is one of the most important ingredients to branding. Actually it’s the only ingredient. This is why you notice a symbol of a circle with a R in front of many brand names signifying a registered trademark. Sometimes brands use TM for trademark. Before embarking on your vision you need to make sure that the name for ...