This is for the Brand Growth Campaign section: Our digital marketing program for Starter, Tony Shellman, and Macy’s around the Big East tournament amplified brand visibility, authenticity, and retail impact through a cohesive omnichannel plan. We paired ambassador-led content with product drops and Macy’s spotlight across social, paid media, email, and in-store digital activations, delivering authentic storytelling and timely, shoppable moments. The result was strengthened awareness of the Starter-Tony Shellman collaboration among core fans, increased engagement and video completion on ambassador content, and higher Macy’s product page traffic and conversions during the tournament window, with a lasting post-event lift driven by recap content and loyalty-driven offers. If you share specific metrics, I can tailor the paragraph with concrete numbers.